Our Story
Mystery Cellar was born from a shared love for wine, and a desire to make its discovery personalized, fun, and frictionless for everyone.
Our Mission
At Mystery Cellar, we believe that discovering wine shouldn't be intimidating. Our mission is to demystify the wine selection process, transforming it from a chore to something to be excited about.
Every wine in our cellar is chosen with care, from approachable everyday pours to sought-after cult bottles. Our mystery boxes meet you wherever you are in your wine journey—designed for curious beginners and seasoned enthusiasts alike who want to discover something new with every unboxing.
The Mystery Cellar Concept
Inspired by the thrill of the unknown, we've blended the art of wine curation with the excitement of a mystery box. This is where your taste profile meets our expertise.
Personalized Profiling
Your journey begins with creating a taste profile before your first mystery box. We learn your preferences—from bold and robust to light and crisp—to curate wines just for you.
Curated Surprises
Your profile is matched to mystery wines from our extensive cellar. Every bottle is a curated selection tailored to your tastes but with an element of surprise.
Discover & Refine
Unbox your wine, savor the experience, and provide feedback. The more you try and provide feedback, the more refined your recommendations become, evolving over time.
Behind the Cellar
Mystery Cellar was founded by a team of wine lovers, technologists, and storytellers who were tired of the “wine wall of anxiety” at the local store. We envisioned a better way—a service that combines technology with the human touch of personalized curation.
Our passion is not just for wine, but for the connections and memories it creates. We are committed to sourcing exceptional wines from unique, often family owned, vineyards around the globe, ensuring that every bottle has a story worth discovering.
Ready to Discover Your Next Bottle?
Your personalized wine adventure is just a few clicks away. Grab a key now and let us surprise you with a bottle you might just love!
Start Your Journey