Unbox wines
curated
just for you.Unbox wines curated
just for you.
Purchase a key, open your mystery box, and unlock a wine.
A new way to explore wine.
How It Works
Three simple steps to discover your next favorite bottle.
Choose Your Key
Select a key priced at $30, $60, $120, or $250. Higher tiers feature rarer wine selections.
Open the Box
Customize your preferences and then use your key to open your personalized mystery box and unlock a bottle.
Receive and Enjoy
Receive and enjoy your bottle anytime. Review and rate your bottle to help us improve your personalization.
Meet Cru, Your Sommelier
Cru learns your palate and pulls bottles from our cellar to curate mystery boxes just for you. Every key guarantees a bottle worth at least what you paid—and at times more.
Why We're Different
Actually Good Wines
Receive actually good wines from different vintages from our cellar of over 10,000+ bottles, customized to your tastes. Receive even cult bottles.
No Subscription Required
No subscription or membership service. Buy keys when you want, no commitment.
Made for Enthusiasts
Made for the wine enthusiast by wine enthusiasts. Receive curated tasting notes and guides on each wine and the history of the winery.
Testimonials
See what fellow enthusiasts are uncorking
2018 Opus One
$450 value
“Absolutely incredible. Paid $120 and got a $450 bottle!”
— Michael R.
2019 Caymus Special Selection
$185 value
“Cru really knows my taste. This was perfect.”
— Sarah L.
2020 Silver Oak Alexander Valley
$85 value
“My first key and I'm hooked. Great experience!”
— James K.
2015 Château Lafite Rothschild
$950 value
“A first growth Bordeaux from my Platinum key. Speechless.”
— Jonathan M.
2017 Stag's Leap Artemis
$75 value
“The tasting notes were spot on. Will definitely buy more keys.”
— Emily W.
2019 Duckhorn Merlot
$55 value
“Love the no-subscription model. Perfect for casual collectors.”
— David T.
2018 Far Niente Chardonnay
$55 value
“The mystery element makes it so fun!”
— Rachel M.
2016 Shafer One Point Five
$160 value
“Got a cult wine I've been wanting to try for years.”
— Chris P.
2019 Cakebread Cellars
$80 value
“Quality wines every time. Never disappointed.”
— Amanda H.
2022 Kim Crawford Sauvignon Blanc
$45 value
“Crisp and refreshing. Perfect for my Bronze key!”
— Lisa T.
2018 Opus One
$450 value
“Absolutely incredible. Paid $120 and got a $450 bottle!”
— Michael R.
2019 Caymus Special Selection
$185 value
“Cru really knows my taste. This was perfect.”
— Sarah L.
2020 Silver Oak Alexander Valley
$85 value
“My first key and I'm hooked. Great experience!”
— James K.
2015 Château Lafite Rothschild
$950 value
“A first growth Bordeaux from my Platinum key. Speechless.”
— Jonathan M.
2017 Stag's Leap Artemis
$75 value
“The tasting notes were spot on. Will definitely buy more keys.”
— Emily W.
2019 Duckhorn Merlot
$55 value
“Love the no-subscription model. Perfect for casual collectors.”
— David T.
2018 Far Niente Chardonnay
$55 value
“The mystery element makes it so fun!”
— Rachel M.
2016 Shafer One Point Five
$160 value
“Got a cult wine I've been wanting to try for years.”
— Chris P.
2019 Cakebread Cellars
$80 value
“Quality wines every time. Never disappointed.”
— Amanda H.
2022 Kim Crawford Sauvignon Blanc
$45 value
“Crisp and refreshing. Perfect for my Bronze key!”
— Lisa T.
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Bottles in the Cellar
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Bottles Added Weekly
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Wineries
Choose Your Key
Each tier unlocks a different level of wine discovery. Better keys mean better odds of finding rare bottles—and every key guarantees a wine worth at least what you pay.
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